KARACHI: Stellantis-owned European automobile giants Peugeot have entered the Pakistani market for the first time in collaboration with Lucky Motor Company (LMC), reported The News.
LMC, which also assembles KIA in Pakistan, is bringing French Peugeot 1.2L Turbo 2008 Active and Allure. The Peugeot 1.2L Turbo 2008 Active will be sold for Rs5.25 million, while the Allure will be sold for Rs5.85 million.
When asked why the brand was launched, LMC CEO Asif Rizvi said the country had a demand for European cars.
“Where do people prefer to go on vacation? Most of the people want to go to Europe, not Japan, China and South Korea” said Rizvi. He added that considering this trend, he hopes that people who have driven European cars would buy the vehicles in Pakistan too.
LMC Automotive Division President Mohammad Faisal said people have been driving imported European cars such as Audi, BMW and Mercedes, and “now they have a European car on their menu”.
Interestingly, the Peugeot 2008 may affect the market share of Kia Sportage, but Rizvi said people can buy whatever they want as both cars will be assembled by LMC.