Once upon a time in America, minivans ruled the roadways as the family vehicle of choice. Similarly, there was once a very American-sounding minivan from Kia called the Sedona. That’s all changed, as SUVs now rule with families far and wide and the Sedona is no more. That is, in name anyway. Kia’s minivan now endures under its global moniker Carnival, though Kia really doesn’t want you to call it a minivan.
That’s the gist from Kia’s new ad campaign for the Carnival, which includes the above commercial laced with rough-and-tumble footage of dirt bikes, dusty campsites, and various trailers being towed.