TikTok was previously considered a threat to Facebook and its proprietary apps, but has now emerged as a competitor to Google’s video-sharing site YouTube.
TikTok users (in the US and UK) are spending more time each month than YouTube users watching content in this short video sharing app, according to app analytics company App Annie.
The Bite Dance app first surpassed YouTube in the United States in August.
Since June 2021, more than 24 hours a month have been spent in the United States watching content on TikTok, while 22 hours and 40 minutes per month have been spent on YouTube.
The difference is most pronounced in the UK, where TikTok surpassed YouTube in May last year, where users spend about 26 hours a month watching short videos, compared to less than 16 hours on YouTube.
These statistics are for Android phones only, i.e the overall picture does not appear.
But it certainly demonstrates the unparalleled success of TikTok over the years, and it’s also impressive because TikTok videos have a maximum duration of 3 minutes, while most YouTube videos have a minimum duration of 10 minutes. happens.
Needless to say, 2020 was a difficult year for Tuck Talk when it was banned in the United States and banned in various countries, including Pakistan.
YouTube still tops the list in terms of total time spent, and not surprisingly, as it has more than 2 billion users and nearly 700 million TikTok users (excluding Chinese users where they are Dwayne’s). Works under the name of).
YouTube still ranks number one in terms of spending time in social and entertainment apps on Android phones, while TikTok ranks 5th, followed by Facebook, WhatsApp and Instagram.
According to App Annie’s data, users around the world (excluding Chinese Android users) spend more money on YouTube than tick-tock on iOS and Android platforms.
The secret behind TikTok’s success lies in its short video, authentic content and live streaming, according to the app.
That’s why YouTube introduced the tick-tock-style short video format called YouTube Shots.