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Top 100 Google searches in the US

#KeywordSearch Volume
1youtube181,332,474
2facebook172,774,794
3amazon135,128,982
4gmail87,845,698
5google85,201,314
6yahoo51,944,114
7yahoo mail50,500,422
8weather49,368,220
9netflix49,278,433
10walmart48,766,775
11ebay48,588,898
12google translate42,094,748
13home depot34,159,327
14usps tracking30,680,995
15translate30,656,005
16craigslist30,356,938
17fox news30,147,246
18google docs28,933,670
19news27,678,787
20google maps27,517,382
21google classroom25,227,858
22roblox24,464,688
23cnn24,433,995
24lowes23,821,356
25calculator22,886,264
26amazon prime21,274,403
27paypal21,248,316
28speed test20,218,156
29hotmail20,139,882
30target19,883,135
31google drive18,254,849
32msn18,188,764
33instagram17,536,905
34zillow17,047,827
35twitter16,904,003
36best buy16,449,915
37aol mail16,385,825
38bank of america16,219,137
39wells fargo14,946,460
40maps14,905,440
41hulu14,700,546
42discord14,300,907
43ups tracking13,850,082
44trump13,460,465
45traductor13,458,984
46costco13,427,480
47reddit13,367,594
48indeed13,109,495
49disney plus13,053,552
50you tube12,096,249
51usps12,063,727
52pinterest12,022,907
53thank you coronavirus helpers11,765,054
54espn11,591,707
55etsy11,569,706
56linkedin11,554,906
57facebook login11,297,083
58twitch11,210,158
59doodle for google11,129,635
60nfl11,098,440
61dow jones10,596,678
62fedex tracking10,448,471
63capital one10,362,865
64chase10,293,764
65aol9,926,650
66kohls9,760,479
67dominos9,216,101
68airbnb9,165,172
69nba9,163,230
70harbor freight8,790,295
71spotify8,696,408
72bing8,642,927
73internet speed test8,567,872
74womens world cup 20198,204,092
75wayfair8,197,100
76nfl scores8,051,002
77outlook7,852,653
78you7,845,330
79walgreens7,697,802
80finance7,648,954
81entertainment7,510,009
82solitaire7,441,917
83pizza hut7,342,946
84google flights7,280,772
85google scholar7,272,891
86restaurants near me7,263,126
87menards7,254,692
88youtube to mp37,254,283
89macys7,136,750
90google news7,132,026
91xfinity7,024,018
92face6,966,095
93turbotax6,910,395
94amazon prime video6,739,599
95pandora6,679,636
96timer6,620,929
97yahoo finance6,510,294
98zoom6,508,204
99sports6,393,832
100verizon6,369,542

Sidenote.We removed all NSFW queries from this list. What you see above are the top 100 ‘clean’ search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer.

Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.Sidenote.Here at Ahrefs, we calculate search volumes by modeling data from Google Keyword Planner against clickstream data. This method has proven to be quite accurate and we keep tweaking our model to achieve even better results. 

Top 100 Google searches globally

#KeywordSearch Volume
1youtube1,361,079,416
2facebook1,204,988,365
3google616,128,363
4gmail539,374,260
5whatsapp web500,011,833
6amazon401,920,785
7hotmail330,586,433
8netflix279,463,743
9translate260,783,879
10traductor246,467,637
11google translate238,522,372
12instagram184,665,591
13yahoo173,117,875
14yahoo mail140,616,976
15ebay139,350,210
16fb134,234,056
17ютуб129,971,203
18whatsapp126,027,872
19twitter120,960,473
20google maps111,382,823
21outlook107,092,645
22вк104,499,096
23roblox102,622,790
24maps96,421,663
25tradutor93,547,227
26google classroom90,619,616
27yt83,592,655
28переводчик77,466,815
29weather73,827,160
30pinterest71,178,331
31paypal67,694,957
32you tube67,459,233
33news65,592,006
34speed test65,069,348
35olx65,023,150
36walmart59,314,866
37australian open59,178,192
38google drive58,671,864
39bbc news57,529,733
40twitch55,518,904
41traduction54,931,076
42google traduction54,110,884
43you52,556,650
44amazon prime51,594,949
45ikea51,569,496
46le bon coin51,471,406
47яндекс50,744,184
48discord49,725,611
49msn48,520,259
50linkedin46,807,164
51facebook login46,527,025
52face46,143,973
53classroom45,206,575
54aliexpress45,183,038
55google docs45,130,401
56одноклассники45,109,798
57coronavirus43,497,818
58speedtest41,331,583
59calculator40,157,671
60home depot40,074,755
61google tradutor37,587,006
62banco de venezuela37,260,685
63cnn36,617,417
64mercado livre36,061,817
65wa web35,939,575
66wp35,226,780
67spotify34,969,273
68mercado libre34,840,789
69indeed34,707,270
70фейсбук34,090,982
71airbnb33,761,312
72fox news33,149,126
73traduttore32,883,293
74google scholar32,716,251
75craigslist32,639,398
76çeviri32,513,512
77uol32,224,343
78programme tv32,189,819
79usps tracking32,075,735
80nba31,889,213
81onet31,535,024
82يوتيوب30,478,450
83amazon prime video29,704,800
84flipkart29,224,312
85booking29,093,064
86youtube to mp328,850,195
87steam28,812,316
88globo27,822,068
89sahibinden27,315,724
90e devlet27,282,368
91patria26,614,634
92mynet26,602,266
93meteo26,177,654
94lidl26,135,239
95allegro26,079,728
96decathlon25,972,958
97ebay kleinanzeigen25,827,057
98canva25,542,921
99trump25,112,483
100office 36525,056,895

I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

You can see that, as with our list of US queries, most of the top global queries are branded.

However, there are some brands that don’t make an appearance on the US list including Meteo, AliExpress, and the BBC. This makes sense, as none of these are US-based companies.

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